Introducing our video platform (CMP)
A better way to monetize video content
Our publishing software, Content Marketplace Platform (CMP), introduces a new way to create low cost, paid video channels.
It's especially suited to building profitable channels from good, but hard to monetize, videos.
Collections of instructional, news, and special interest videos are examples of the kind of valuable content
that publishers have found notoriously difficult to turn into profitable businesses - before CMP.
Our platform enables publishers to combine premium content into affordable, well-edited channels and
pay providers and affiliates based on actual subscriber usage. Think VOD (video on demand) meets FinTech (financial technology).
What makes Content Marketplace Platform (CMP) unique?
Publishing platform for creating paid subscription video channels.
Makes streaming instructional, special interest and news videos profitable.
Publishers can combine independently-owned videos into well-edited channels, inexpensive to build, run and market.
Financial service for paying content providers, editors, and affiliates based on actual subscriber usage.
Competitive landscape - video streaming models
1) All-you-can-eat subscriptions
(mainstream entertainment)
Netflix, Hulu, Amazon Prime
2) Item by item purchasing
(store model)
iTunes, Amazon
3) Free, advertising model
(ad-sponsored)
Google’s YouTube
4) Targeted, all-you-can-eat subscription channels
(independent publishers aggregate related material)
Content Galaxy’s CMP, instructional web sites
Subscription sites for streaming instructional video are succeeding.
Computer instruction
lynda.com ($25/mo.)
pluralsight.com ($35/mo., $300/y)
totaltraining.com ($25/mo.)
Financial advice
realvision.com ($180/y)
General education
masterclass.com ($30/mo., $180/y)
curiositystream.com ($3/mo., $20/y)
Martial arts
ufc.tv ($10/mo.)
mginaction.com ($25/mo.)
Music instruction
jamplay.com ($20/mo., $160/y)
Poker instruction
upswingpoker.com ($50/mo., $500/y)
Yoga workouts
gaia.com ($12/mo., $100/y)
grokker.com ($15/mo.)
yogaglo.com ($18/mo.)
Basic model: content providers and subscribers
Micro-commerce: all-you-can-eat subscriptions; rapid crediting of micro-payments.
Publishers own the channels and subscriber lists
No need to maintain an infrastructure or make advance payments for content.
Affiliates embed links to content
Web sites can incorporate videos with no programming or loss of “stickiness”.
Affiliate links added to any page – with no code
Editors work for publishers, adding value to content
They help attract, select, present, and organize a body of high quality videos.
Senior and Primary Editors
Senior Editors are often industry figures that add value through name recognition.
How subscription revenues are divided
1) Fixed payments taken out at the time a subscription is purchased.
2) Remainder goes into compensation pool to be divided daily based on usage (relative viewing times).
First video channel launched
Tai Chi and Martial Arts Videos
Proof-of-concept sports channel (self-published)
Subscribers pay $29.95 per year to stream everything on the channel.
Content from a dozen experts, including full DVDs and exclusive videos from private collections
A dozen affiliates with links on their web sites
Facebook page
Why not YouTube?
No support for reducing costs by sharing subscription revenues with content providers, affiliates and editors.
YouTube revenue is not enough.
YouTube takes about 45% for subscription channels.
The ads on YouTube are widely disliked.
Case Study:
How can CMP video channels make the Internet profitable for magazine publishers?
A solution for traditional print publishers for the Internet dilemma
The Problem: 1
Since the dawn of the Internet, most print publications and instructional DVDs have not been able to make money via online content.
The Problem: 2
Each magazine has built a web site, adding enormous work and cost, for very little return.
Online advertising is not profitable and does not even offset the cost of running the website.
What if...
…there were an efficient way for magazines to leverage all that knowledge and fan loyalty to carry videos that people would pay to see?
CMP can be...
the basis of a service that allows publishers to develop their own paid video channels with minimal expense and risk.
Magazines can rely on their known experts to draw in readers AND viewers.
A CMP-based publishing service can empower traditional magazine publishers to generate substantial revenues from online content.
Content Galaxy has built a better mousetrap
Incorporating content of independent providers
Encouraging and supporting affiliate web sites
Metering and reporting on subscriber usage
Subscription expiration and renewals
Payment processing
Preparing and streaming video to different devices at varying network speeds
Securing content and subscriber data
Successful content aggregation through a transparent service, not easily gamed, that appears fair to all participants .